How we turbocharged ERC's SEO and increased their weekly lead volume over 4x

When we met Keith at ERC, their business was struggling in an ultra-competitive local market and finding it hard to gain any visibility online. Their average organic rankings for top target keywords were on the fourth page of results or lower (i.e., invisible). Further, we were shocked in our initial audit to find they were wasting as much as 50% of their valuable PPC advertising budget on non-related search terms in their Google Ads account.

We deployed an aggressive content overhaul for ERC's website and SEO, writing dozens of detailed informative pieces over the course of the first year, adding dynamic video and infographics and more. Their visibility skyrocketed and they've been ranking in positions 1-3 for their most valuable keywords ever since. We also built a new Google Ads campaign from scratch, implemented tailored website landing pages and detailed tracking measures. Ultimately, ERC's leads increased tenfold and they saw a tangible ROI for their ad spend for the first time. Since then, we've expanded to paid social and specially tailored remarketing campaigns to capture potential clients at different stages of the consumer funnel.

Some KPI takeaways:

• Over a 1000% increase in monthly website traffic overall
• Over 500% weekly lead volume increase
• 38.1 median position improvement in average ranking distribution for top 5 keywords